Understanding Chinese consumer motivation the key to controlling unsustainable wildlife consumptionA survey of consumer attitudes in China concluded urgent action is needed to reduce consumer demand for endangered wildlife Click photo to enlarge China, Beijing, 28 January 2010—Concerted action is needed in China to reduce consumer demand for endangered wildlife, according to a new report by TRAFFIC, wildlife trade monitoring network, into consumer attitudes in China.
Released ahead of Chinese New Year of the Tiger, which begins on 14 February, the report, Understanding the motivations: the first step toward influencing China’s unsustainable wildlife consumption, calls for a reduction in wildlife consumption during the New Year celebrations, normally the peak time for wildlife consumption in the country...[詳全文與完全報告pdf檔下載]
